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(0)Robert Bly
Author
Pub. Date
©20101.
Language
English
Description
"Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multi-channel campaign that not only educates consumers but offers that content with various direct responsemethods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert W. Bly has more than...
Author
Pub. Date
[2018]
Language
English
Description
Worldwide online retail sales totaled $1.9 trillion in 2016 and it's estimated that revenues will hit $4 trillion by 2020. Even a microscopic share of this market can make anyone rich, yet most everyone who tries to make money online fails. The Digital Marketing Handbook was written to help marketers of all skill levels -- from Fortune 1000 and SMBs to small business owners and solopreneurs -- take their websites from cost centers to profit centers....
Author
Language
English
Description
"This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers ... even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: *8 headlines that work--and...
Author
Pub. Date
[2015]
Edition
Second edition.
Language
English
Description
"Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, long-time marketing expert Robert W. Bly mentors small-business owners and entrepreneurs in making the crossover from business owner to marketplace competitor and, in time, majority market-share holder. With more than 500,000 new businesses starting every month, the competition for customers can be overwhelming. A 30-year veteran of business and marketing,...
Author
Pub. Date
[2021]
Edition
Revised and updated second edition.
Language
English
Description
"The definitive guide to making real money as a writer-revised and updated for the online media market of the 2020s. Do you love educating others? Do you want to make money doing it? The world of how-to writing is waiting for you! In How to Write and Sell Simple Information for Fun and Profit, copywriting legend and self-made millionaire Robert W. Bly shares his secrets to how any motivated person can turn simple information into a six-figure income....
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