Media Literacy: Audience
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Format
eVideo
Physical Desc
1 online resource (streaming video file)
Status
Description
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More Details
Language
und
Notes
General Note
Title from title frames.
General Note
In Process Record.
Date/Time and Place of Event
Originally produced by Marcom Projects in 2004.
Description
Most people think of "audience" as those who watch television, listen to the radio, read a magazine or newspaper or surf the web but "media are businesses." In the same way a hardware store sells nuts and bolts, the media sell product - YOU - the audience. Guaranteeing an audience to advertisers is what the media do and it has to be the "right" audience - those with money to spend on the advertised product or products. Thisprogram examines the concepts of demographics, psychographics, howratings affect media, targeting and on-line advertising.
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
(2015). Media Literacy: Audience . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2015. Media Literacy: Audience. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Media Literacy: Audience Kanopy Streaming, 2015.
MLA Citation, 9th Edition (style guide)Media Literacy: Audience Kanopy Streaming, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
fb85eacc-8a4c-e208-a6dc-c8a7e7bdf584-und
Grouping Information
| Grouped Work ID | fb85eacc-8a4c-e208-a6dc-c8a7e7bdf584-und |
|---|---|
| Full title | media literacy audience |
| Author | kanopy |
| Grouping Category | movie |
| Last Update | 2023-10-26 13:40:29PM |
| Last Indexed | 2024-05-11 06:34:03AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Jan 7, 2023 |
| Last Used | Apr 21, 2024 |
Marc Record
| First Detected | Aug 23, 2021 02:33:07 PM |
|---|---|
| Last File Modification Time | Oct 26, 2023 01:42:32 PM |
MARC Record
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| 264 | 1 | |a [San Francisco, California, USA] :|b Kanopy Streaming,|c 2015. | |
| 300 | |a 1 online resource (streaming video file) | ||
| 306 | |a Duration: 24 minutes | ||
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| 338 | |a online resource|b cr|2 rdacarrier | ||
| 500 | |a Title from title frames. | ||
| 500 | |a In Process Record. | ||
| 518 | |a Originally produced by Marcom Projects in 2004. | ||
| 520 | |a Most people think of "audience" as those who watch television, listen to the radio, read a magazine or newspaper or surf the web but "media are businesses." In the same way a hardware store sells nuts and bolts, the media sell product - YOU - the audience. Guaranteeing an audience to advertisers is what the media do and it has to be the "right" audience - those with money to spend on the advertised product or products. Thisprogram examines the concepts of demographics, psychographics, howratings affect media, targeting and on-line advertising. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 653 | |a Film Studies | ||
| 653 | |a Journalism | ||
| 653 | |a Marketing; Advertising and PR | ||
| 710 | 2 | |a Kanopy (Firm) | |
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| 856 | 4 | 2 | |z Cover Image|u https://www.kanopy.com/node/64402/external-image |
